1. Decrease customer support effort
2. Build customer trust
3. Boost SEO performance
4. One more feature

A great FAQ page is one that is designed with the customer in mind and addresses all of the common questions that customers may have about your product or service. Here are some characteristics of a great FAQ page:

1. Well-organized
2. Clear and concise
3. Including visual aids
4. Searchable
5. Up-to-date

1. Make it easy to find: People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find.

2. Write questions from a customer’s point of view: Write the question as the reader would ask it. So the customer is “I” and you, the website owner, are “you”. Sticking to this format makes more sense for a reader, reduces confusion, and more closely matches what people actually type into search engines:

Write from the point of view of a customer: “Can I purchase a gift certificate?” instead of “Can you purchase a gift certificate?” or “Can customers purchase gift certificates?”

3. Use a question-and-answer format: This sounds obvious…but don’t forget to write out actual questions with answers. When someone finds an FAQ page they want specific information, not a marketing pitch or a long story.

4. Keep answers short: Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words.

5. Actually answer the question: You’d be surprised how many FAQs avoid giving a straight answer or they send you on a wild goose chase to another page entirely. When possible, answer the entire question in the FAQ without linking away to another page. You can provide links to more info, but the answer itself should be right there on the page. For example – which one is more useful?

Q: What is your return policy?

A: We allow returns of all items within 30 days of your order date. Just send us an email with your order number and we will send you a return label.

or, A: Our return policy is available here.

Option 1:

Anticipate the common questions: use your data & tools to identify the FAQ. Use real questions. But where do you find the inquiries your business most commonly gets? Try these places: your email correspondence| customer support tickets| social listening | the feedback form on your website |customer surveys.

Option 2:

Anticipate the common questions: use your data & tools to identify the FAQ. Use real questions. But where do you find the inquiries your business most commonly gets? Try these places: your email correspondence| customer support tickets| social listening | the feedback form on your website |customer surveys.

1. Anticipate the common questions: use your data & tools to identify the FAQ. Use real questions. But where do you find the inquiries your business most commonly gets? Try these places: your email correspondence| customer support tickets| social listening | the feedback form on your website |customer surveys.
2. Use clear and concise language to answer questions
3. Organize questions by category and display relevant ones at the top of the page
4. Consider UX is crucial: Use a visually appealing design with easy-to-read fonts, headings, and bullet points. Search functionality and drop-down menus can make your page easier to navigate.
5. Keep it updated.

When you build a website, one of the most important pages is for “frequently asked questions”—your FAQ page. The best FAQ pages can convince new customers, close sales, and save you time answering repetitive questions.