4 Reasons Why Your Shopify Store Needs A Sales Funnel

Posted by Lynn Phan on

Without a sales funnel, you are sending leads to an empty street. This is especially true for e-commerce stores whose survival relies on transforming their site visitors from casual browsers into committed customers.

So, you are asking what a sales funnel is?

It is the buying process that a brand leads customers through when purchasing products, from the strangers to customers. From the first time your prospect hears about you until the moment he buys from you, he passes through different stages of your sales funnel. Another way, a sales funnel is “a series of steps designed to guide visitors toward a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and email.”

New data from HubSpot reveals that 68 percent of B2B sales organizations have not identified their sales funnel. This percentage might sound surprising, but unfortunately it appears to be the truth.

The question is: How effective is your funnel? This article will show you reasons why a Shopify store needs a sales funnel.

  1. Increasing Your Sales Leads.

Creating a sales funnel will give you an organized process, for evaluating through your buyers’ journey. The sales funnel which leads have the most urgent “pain point” that are driving people to purchase decision stage. Once you’ve attracted prospects to your site, you also need to ensure that there are ways for the prospect to convert into a lead.

  1. Focus On The Right Sales Leads

Creating a sales funnel also gives you the right target. Effective lead management is crucial to sales success. Unfortunately, the reality is that many leads often go to waste.

This is why it’s especially important to have a sales funnel. A sales funnel has a few preliminary steps, which give you the chance to ask the customer to commit to a higher level of interaction.

Every step of the sales funnel gives you chance to learn more about your customer, learn how to attract them in their perspective, then define who are your potential customers. Then you will focus on how to engage with them without investing too much in who are not ready to commit.

  1. Build A Long-term Relationship for Lead Nurturing

Before a client signs a contract and closes the deal, it often takes some time. This is why your store always needs a sales funnel with multiple points of contact over time.  

By identifying your sales funnel, you can design a longer-term process to keep talking to your sales leads in an orderly, thoughtful, organized fashion, and keep getting your sales people in front of the customer to keep answering questions and building trust.

  1. Sales Funnel Can Help You Beat Your Competition

If you don’t have a sales funnel, with a proper marketing campaign, you simply won’t generate the income you deserve. You will always leave money and true success on the table.

It is critical to leverage each website visitor, who then become a lead, and eventually, and eventually a buyer, to your fullest potential buyer by offering a great value and content. Always provide the opportunity for them to get more with the genuine intent to help.

You always need to create even better products and more opportunities to promote other offers in your industry to earn commissions. The more value you provide your customers, the easier it is to eliminate your competitions.

Conclusion

If you sell anything online and don’t have a proper sales funnel in place, your website is leaking money. No, scratch that. Leaking isn’t a strong enough word. It’s bleeding money. A proper sales funnel is the difference between just getting by not reaching your goals and consistent, steady, repeatable growth.


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