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In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. The main objective of a landing page is to limits the options available to your customers and convert them to leads, that means creating effective landing pages isn’t...

One of the most important, valuable and powerful pieces of content on your eCommerce website isn’t your contact page - although that’s still a massive website must-have. It’s actually something that often goes overlooked - the FAQ page which is not usually featured on websites by many businesses although they really should.

Did you know that 41% Millennials turn to a site’s FAQs before contacting support?

Yes, almost half of your millennial customers prefer helping themselves before reaching out to your support staff for help. Just imagine...

Content development is an art. It’s a lot more than starting with a topic, writing down some words and publishing them.

While traditional marketing only focuses on how to sell their products, modern marketing focuses on their customers and how to add more value to them. And that’s why blog has come a long way since its first appearance in the late 1990’s. Researchers showed that businesses that blog average 55% more website visitors than those that don’t.

So,...